Digital Marketing


The scope of Digital Marketing

What is Marketing?

Marketing is not an unknown word for any industry, business, shops or showrooms etc. No industry in the world can grow without marketing.


Every industry needs to spread information about products or services among the mass to grow. Without marketing no industry gets branding or sell its products or services.


Marketing is all about getting the right customer for the product or services than convincing the customer and final conversion in sale.


In another word getting Leads and than Conversion of Leads to Customer through specific and effective efforts are known as Marketing.


So the success of any industry depends on the marketing strategy adopted by the industry.


The final stage of any marketing is Conversion or sale.


The conversion rate defines the success story of any industry. Higher the conversion rate higher the successful strategy of marketing.


Now the biggest question is What are means of marketing. How to market and Where to market the product or service.



But first of all we must know how many types of market are available.



Types of Marketing

There are two types of marketing  available. 

Difference between Traditional Marketing & Digital Marketing?

Traditional Marketing

Offline Marketing is considered as traditional marketing. The main focus of traditional marketing is to sell goods and branding only after the product is produced.

In traditional marketing there is no target customer defined, because marketing is done for all the customers in general.

The channels of traditional marketing are Newspaper, TV ads, Radio, Bouchers, Pamphlets, Billboards, Hoardings etc.

  • In Traditional Marketing there is no proper targeting of customers. 
  • Marketing ads are shown to Everyone whether the viewer is interested or not.
  • Advertisement can not be customized, because there is no data available.
  • Same message is broadcasted to everyone.
  • The cost of traditional marketing is very high.
  • It can not be tracked because there is no statistics available. 
  • The cost of changing ads is extremely high.

Digital Marketing

Digital Marketing refers to online marketing through the Internet using social media like Facebook, Google ads, Instagram, Whatsapp, Youtube etc.

As the number of internet users are increasing day by day the prospects of Digital Marketing is also increasing with the time.

The major advantage of digital marketing is that it is more focused on Target customers.

Today it is a world of the Internet and most of the people are connected to the Internet, so the marketing platform has also changed very fast.

  • Digital marketing is very cost effective.
  • Ads are thrown to targeted customers only.
  • Huge database of users is available digitally, through that we can know the interest of customer’s likes & dislikes.
  • The ad can be changed or modified with no cost.
  • Ads can be analysed and tracked.

What is Digital Marketing?

Digital Marketing is also known as Online Marketing and Web Marketing. It is the trending and effective way of getting potential customers using the Internet. 

In simple words, Marketing of products or services on Internet using search engine, social media, etc is known as Digital Marketing.

The purpose of Digital Marketing is to bring traffic for website and to generate leads of potential customers for the business to grow.

There are so many tools are available for Digital Marketing which helps to generate leads and ranking of website.

Who Can Join Digital Marketing | Digital Marketing as a Career

Any one who cherishes the subject and has enthusiasm to be a Digital Marketer can join this course.


It doesn’t require any degree so as to turn into a Digital advertiser. All you need is the perfect measure of exertion the correct way. The main qualification to get into the field of digital marketing is the correct arrangement of aptitudes and information that industry requests. 


We help the contender to comprehend the idea of Digital Marketing from principal to cutting edge level.


Our idea of coaching is to bridge the distance among theoretical information and actual sensible demand of the industry. 


Each and every  idea will be implemented nearly with live projects, supplying you with arms to enjoy and boost your confidence as a digital marketer.  


As today is the universe of the Internet so the promotion ought to be through the web, if the showcasing is done through the Internet, it is known as a Digital Market. Advanced Marketing requires a ton of demonstrated abilities and methods to actualize promoting. 


This Digital Marketing course is for any individual who needs to make a profession as a Digital Marketing master. Any individual of all ages might be professional or jobless, full day or part time can join this course.


Today it is a universe of Internet most people groups are associated with the Internet, so the marketing platform has likewise changed quickly.

Components of Digital Marketing

Search Engine Marketing Optimization


SEO : It stands for Search Engine Optimization. The purpose of SEO is to increase the traffic of websites or blogs organically. When the visitors of a website is increased through search engines then it is called organic visitors or organic traffic.

Search Engine Marketing

Search engine marketing

SEM : It stands for Search Engine Marketing. It is the fastest way to bring your blog or website on first page and increase traffic in a short time. Pay-per-click (PPC) promoting is an amazing methodology for keeping up a nearness in query items while you build up natural rankings with SEO. 

In case you’re hoping to support your rankings rapidly, PPC can begin driving qualified prompts your site the moment your promotions go live and it’s a moderate alternative for organizations in many enterprises. 

Probably the best piece of PPC publicizing? You possibly pay when individuals click your advertisements. 

It has been seen that 93% of users This SEM is a paid ads through Google Ads. 

Social Media Marketing


SMM : It stands for Social Media Marketing used to palace ads in social media platform like Facebook, Instagram, Pintrest, Twitter, TikTok etc. These ads are paid ads to increase the Website or Blog traffic.

As of today more than 2.3 billion people in the world are using Social Media. So, it is best platform to connect customers directly either for sale, branding, service or feedback etc.

Online life permits you to associate with present and potential clients — and create associations with them. It is a proved and tested way to keep the customer engaged with your blog or website.    

Web Designing / Development

web designing image

Web Site Designing : The designing of Website matters a lot for the visitor to stay long on your site. At last, the ultimate purpose of SEO or SEM or PPC is to drive the leads to the website and if the website’s look or design is not impressive and than getting traffic is not worth it because the visitor will leave the site in no time.  

So Web designing is an essential component of digital marketing.  

As said, the First impression is the last impression. It is true that the first look of a website will definitely play an important role to keep the visitor engaged. 


According to reports about 95 percent of an individual’s early introduction identifies with website architecture, so it’s an essential factor in your web based advertising plan. 


To keep individuals intrigued and connected on your site, you have to execute a hand craft that mirrors your image and makes it simple for individuals to discover the data they need. 

Another factor which plays an important role is Loading speed of Website. Notwithstanding guaranteeing your site loads at top paces. You additionally need to smooth out your route to improve the client experience and make it simpler for prompts to reach you.

Content Marketing

content marketing

Content Marketing : Content Marketing plays a potential role to bring more leads and traffic. It makes your website top searchable.

If a website does not have quality content then visitors will start searching for a close button and search for another website  for desired helpful and quality content.

Content must be in simple understandable language rather than using heavy and fancy words. Content 

Rich content consistently encourages the site positioning to the top.

Website or Blog must provide satisfactory and detailed answers to the questions of visitors otherwise visitors will not be engaged in future with the site resulting in low ranking.

Nowadays hundreds of blogs and websites are hosted daily but it is the content which makes the ranking of your site.

SEO, SMM, & SEM will provide leads but content which will help the visitor engage with your site. 

Email Marketing

email marketing

E-Mail Marketing : Email Marketing is an effective way of Digital marketing through which detailed communication about products or services can be established with the prospective clients.

An effective Email marketing strategy will generate high leads and conversions as this platform has highest ROI (Return on Investment)

You can robotize your email procedure to email clients when they buy in, after they buy, or when they make a particular move on your site.

This is an extraordinary method to make your showcasing work more intelligent and permit you to concentrate on maintaining your business.

Analytics This ultimate tool will help to generate reports and analyse your adopted Marketing strategies.

Through these reports you can find the cost of marketing, ROI, Site ranking, demographic reports etc.

In another worlds Analytics is way to find the key factors which are playing important roles to generate high leads and ranking.

It helps to adopt effective marketing strategies to increase leads with low cost of marketing and achieve the desired results for the customers.


These are the core seven important factors plays an important role in Digital Marketing. Any Digital Marketer must be skilled with these components of Digital Marketing. 

Sushil Sharma

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